Cold calling resume - finding a perfect cold caller
How to find a perfect cold caller by looking at cold calling resume? Or where do you find a great cold calling resume online? What do you want in your cold callers, how can you test them, and how to see if they have experience?
It's hard to find a perfect solution for your business without doing a lot of research, and same goes for finding the right person to do your cold calling. So
Who is the right person for me?
If you are looking at a cold calling resume you will always come across a hard decision making that can boost or ruin your sales. You can feel like most of the people are great, or that most are just terrible for your cold calling campaign. So how do you pick a perfect cold caller for yourself and your campaign? Trust me, it's not enough to just talk to them, it's about learning what they are capable of learning. Having a cold caller that can work remotely for you is great, but is that a person quick learner? The whole point of a good cold caller is that she/he has the capacity to learn what your business is about, how to promote it, do the research, and really get into the role of representative for your brand. This is the key point of a cold caller, to learn the product like they've made it themselves, or to convince someone that your service is better than your competitors.
Do cold callers need to know sales?
This really depends on what kind of campaign you need, in most cases they really have to be great at sales in order to promote your services. Other times you might want them to have a sweet voice to do the follow ups with your current customer base, or for personal assistant purposes. In 90% of our cases we had a need for great sellers and cold callers all in one.
You are in charge of the script, so even if you've got a top salesperson who is cold caller at the same time, you still need to create a unique script for them to call on. Think of things that people want to hear, and think of what they hear every day (yes people receive calls from random people and businesses each day trying to sell them something), so make something unique, different, shocking, funny, something that can make you stand out from your competitors. What makes a good script? Short and straight to the point presentation for targeted audience. Sounds tough? It's really not, if you put yourself in their position you can get the answers on how to make a perfect script. What would you like to hear when someone calls you? How long would you let someone speak before you interrupt them, hang up on them? The point is to think of the audience that will receive your calls, and make a script accordingly. It's also important to go as you call, adjust it, make it better and only then give it to someone to call on. A lot of people don't understand that sometimes it's not about the callers, you can change few of them and still get the same results, so the problem is the script, or your product, services that you offer.
Is it worth your time and money?
Depending on the industry you are in it could go both ways. I've done a lot of cold calling myself, as well as people working for me, but for companies using cold calling services need to understand that it is an ongoing process. First step is to gather the information on the lists - is it a good list, or is the new one needed? Secondly they need to gather data on the targeted audience, adjusting the script and anything else to improve current campaign. So the first week is really for research, which can really pay off in the second and third week. So it's an ongoing process that can do wonders for your business, if you have a quality product or service to offer, and the right list to call on. Getting a list is not as expensive as it used to be, sometimes you can even make a list yourself.
Moneywise all you need is a good solution, they start at $50 per month, and I suggest something like Fenero to start you off (very cheap and quality services). This gives you an option of progressive dialer, auto dialer, voice mail drop and much more. You won't be wasting much of anyones time, you can get a lot of people in a day, and you can listen on the cold callers, what else can you ask of a cold calling solution.
People have a right not to listen to you, they have a right to refuse your services (or products), so don't bother people that don't want to talk to you, and don't call them again.
People that want to buy your products or user your services should become your life long customers (if possible), but in order for you to make them that, you should have a cold caller follow up every few months (if applicable). A call after few months to see how they are doing is a great way of keeping up with your customers, and maybe getting new ones. Rarely companies have a strong team to do the customer care, but they really should.
Finding a perfect cold calling resume, cold caller, calling solutions take time, that's why we offer the complete cold calling solution for people like yourself.